About Us

So, here’s the story.

We’re four friends who love gathering, laughing, and making memories in Austin, Texas, and Brooklyn, New York. For years, our nights together usually included wine at dinner, cocktails at the bar, or beers in the backyard. Alcohol was often the spark for connection—and while it was fun in the moment, it wasn’t always kind the next day.

We've all sent those embarrassingly regrettable "I still love you" late night texts or lost entire weekends after boozy brunches. Beyond the hangovers, we've also watched some of the people closest to us grapple with life-altering addiction. We've lost people we love. 

In 2020, after our founder—a former bar manager and cocktail enthusiast—lost a close friend in an alcohol-related accident, he started experimenting with a different kind of drink. Something social, flavorful, and uplifting—without the regret.

At first, he bottled these concoctions just for us. But friends and family loved them, and soon others started asking too. It became clear that people were craving a better alternative to alcohol: drinks that delivered the buzz and flavor without the booze.

That spark turned into Good Spirits: the best-tasting non-alcoholic cocktails crafted with premium ingredients, functional benefits, and just the right touch of the unexpected.

Old-School Craft, Modern Feel

We believe sober curiosity should feel playful, elevated, and delicious. That’s why we marry time-honored techniques with modern functional ingredients.

From the 18th-century art of oleo-saccharum (macerating citrus peels in sugar to unlock their full, aromatic flavor) to today’s fast-acting hemp distillates, calming botanicals, and energizing B vitamins—we bring together the best of both worlds.

Why? Because adaptogens and hemp extracts can taste… less than delightful on their own. But when combined with classic cocktail craft, they transform into bright, balanced drinks that taste as good as they make you feel.

It’s tradition reimagined: old-world artistry meets modern science in every sip.

We want to change the way people feel about "Not Drinking."

We’re not anti-alcohol—we’re pro-alternatives.
We’re not here to judge—just to offer more ways to feel good.

Everyone’s relationship with drinking is different, and deeply personal. Our mission is simple: give people the confidence to say yes to something new, to elevate their mood without pressure, and to feel good in any social setting—hangover not included.

However you found us—sober, sober curious, or just exploring—we’re glad you’re here. Pull up a chair, crack open a can, and enjoy delicious drinks, good vibes, and a refreshingly easy way to feel good.

You’re already a good time. Now you’ve got a drink to match.